DOD/DigiTech Advertisements

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This index of DOD/DigiTech magazine advertisements began with photographs of 9 vintage DOD ads in 2009. Ten additional ads became part of the archive in 2010, with 11 more added in 2011 (a pattern that was entirely coincidental), 12 in 2012, and 13 in 2013. So far, we have added three new ads in 2014. Although the site's main focus is on DOD FX-series pedals, we will include other related DOD/DigiTech ads as they become available. Please note that the source listed does not necessarily represent the first time the advertisement appeared in print. If an earlier example of a specific ad is found, its description will be updated accordingly.


DOD FX-series advertisements:

• New FX Series (Guitar Player, December 1982)
  The first 10 FX-series pedals, with "FOAM" treadles
  
  
• Electrifying (Guitar Player, June 1983)
  The first 10 FX-series pedals, now with "3SD" treadles
  
  
• You Asked for It (Guitar Player, July 1984)
  DOD proudly announces the FX90 Delay
  
  
• American Metal (Guitar Player, February 1985)
  "The FX56 produces the ultimate in heavy metal sounds."
  
  
• DOD: America's Pedal (Guitar Player, February 1986)
  Two-page ad with all 16 DOD FX-series pedals available at the time, including the FX55B "Super" Distortion
  
  
• Road Warriors (Guitar Player, June 1986)
  FX75 and FX65
  
  
• Heat it Up. (Guitar Player, February 1987)
  FX50B, FX55B, and FX56
  
  
• Ever wish you could play two guitars at the same time? (Guitar Player, June 1987)
  You Can. With an FX35 Octoplus from DOD
  
  
• Everything to gain. Nothing to lose. (Guitar for the Practicing Musician, August 1987)
  A 1/4-page sized ad featuring the FX-10 Bi-Fet Preamp
  
  
• Mega-Muscle. (Guitar Player, October 1987)
  Introducing the FX57, also featuring the FX40B, FX75-B, and FX-17
  
  
• Pick up a six pack to go. (Guitar Player, February 1988)
  The new PRC-6 Pedal Road Case
  
  
• Sharpen your axe. (Guitar Player, August 1988)
  FX87 Edge
  
  
• No matter what you play. Play with the best. (Musician, July 1989)
  DFX9, FX65, and FX56
  
  
• No matter how you play. Play with the Best. (Guitar Player, September 1989)
  FX57, FX55B, and FX50B
  
  
• No matter who you are. Play with the Best. (Guitar Player, January 1990)
  DFX5, DFX6, and DFX9, featuring the late Jeff Healey
  
  
• Who says you can't mix the Classics with Heavy Metal (Guitar Player, June 1990)
  Introducing the FX52, FX53, FX58, and FX59
  
  
• Compression and Distortion in one effects pedal! (Guitar for the Practicing Musician, December 1991)
  The FX 54 Attacker from DOD
  
  
• Here's the real boss! (Guitar World, September 1992)
  "The DFX9 Digital Delay Pedal from DOD," compared to the Boss DD-3. The ad also features the completely unrelated FX59 and FX65.
  
  
• Dirty metal to the pedal. (Guitar for the Practicing Musician, September 1993)
  Featuring the FX69 and FX70x
  
  
• Go fish, pus-brain. (Guitar Player, September 1994)
  Featuring the FX69, FX32, and FX33
  
  
• Scary! (Guitarist, circa 1994)
  Spotlighting the FX86 Death Metal, "FX32" Buzz Box [sic], and FX32 Meat Box
  The ad also included a list of other DOD pedals available from Arbiter, who were the exclusive distributor of DOD pedals in the U.K. at the time
  
  
• Monster Sounds (Guitar Player, April 1995)
  Featuring the FX92 Bass Grunge
  
  
• Go fish, pus brain. (Guitar for the Practicing Musician, September 1995)
  Featuring the FX86, FX69, FX76, and FX92
  
  
• Monster Sounds (Guitar for the Practicing Musician, September 1995)
  "When playing DOD FX Pedals, place a mirror close by so you can admire your own metamorphosis. Fly crawl, or stomp to the nearest DOD FX dealer."
  Includes the DFX 9, 94; FX20B, 35, 40B, 50B, 55B, 56B, 65, 70X, 75B, 80B
  
  
• Chill. (Guitar World, May 1996)
  The new FX64
  DOD engineer Jason Lamb, who created the FX64, is the snowboarder depicted in the ad.
  
  
• Vent your desire to rage (Guitar World, November 1996)
  Featuring the FX101 Grind and the FX100 I.T., plus the Ice Box, FX747, Gonkulator, and Juice Box
  The skateboarder in this ad is DOD engineer Jason Lamb, who also designed every pedal shown in the ad.
  
  
• Cookery Class (Guitarist, March 1997)
  Featuring Ace of Skunk Anansie, "cooking" with the DOD FX25, FX22, FX69, FX101, and FX12; plus the FX33 as a fashion statement
  
  
• Analog does some things better (Guitar, November 1997)
  Featuring the FX69, plus the FX86, FX55B, FX100, FX50B, and FX51
  
  
• Heavy Machinery: FX69 Grunge (Guitar, February 1998)
  "On the road to original sound, anything can happen."
  Note that the Grunge pedal shown was obviously meant to promote its final series incarnation as the FX69B, although it featured the "livery" of the second series version. It is likely that this pedal only existed in Photoshop.
  
  
• Classic guitar sound... So keep it that way. (Guitarist, 1998)
  Spotlighting the FX96 (in its original paint scheme), FX75C, FX69B, and FX102, this ad includes all available final-series DOD pedals, plus the never-available DFX98.
  
  
• Tools of the Trade: no border (Guitar, June 1998) with black/yellow border (Guitar World, May 1998)
  DOD's final-series FX pedals, including the never-produced DFX98 and final-series mock-ups of the FX20, FX55, FX69, and FX86
  
  
• Up to one analog effect at a time! (Guitarist, August 1998)
  "Here's eight of the best new effects pedals now available from DOD - NEW LOOK - NEW SOUNDS - NEW COLOURS and best of all NEW LOW PRICES. Bring some imagination to your Guitar sounds at a DOD dealer today !"
  Featuring the FX22, FX64, FX69, FX84, FX86, FX91, FX96, and FX102.
  
  

Other DOD/DigiTech-related advertisements:

• Dependable Performers (Guitar Player, July 1978)
  This is perhaps DOD's first advertisement (1/3 page size). While it is noteworthy for listing the products available at the time, the stark and simple presentation (2 tone black and white, footswitches omitted) obscured their details (e.g., which products were actually footswitchable effect pedals), and probably did not do them any favors. In addition, the tagline "Dependable Performers" had been used the previous year in advertisements by Altec loudspeakers.
  
  
• Take Your Pick (Guitar Player, December 1978)
  Extolling the quality of DOD's first series of effect pedals, including the gray box DOD 250
  
  
• Delaying Tactics (Guitar Player, January 1980)
  "When you need a clean delay of up to 330 ms, the DOD 680 Analog Delay is for you."
  
  
• Chorus (Guitar Player, November 1980)
  With the Chorus 690, "DOD has redefined the chorus for musicians."
  Note that this full-page ad also ran as a half-page-sized ad, as early as July 1980.
  
  
• Sound Improvements (Guitar Player, February 1981)
  DOD's entire lineup, including the yellow box DOD 250
  
  
• Compare. (Guitar Player, August 1981)
  Hot off the drawing board: The New 500 Series
  It is noteworthy that DOD didn't appear to have a prototype to photograph with this ad, and apparently hadn't even settled on the "Performer" designation yet.
  
  
• The Performer (Guitar Player, December 1981)
  Spotlight on the 575 Flanger
  
  
• Performer 500 Series (Guitar Player, July 1982)
  Introducing the first 7 Performer 500 series pedals: 525 Compressor Limiter, 545 Wah Filter, 555 Distortion, 565 Stereo Chorus, 575 Flanger, 585 Delay, and 595 Phasor.
  
  
• The Performer (Guitar World, September 1982)
  Spotlight on the 555 Distortion
  
  
• DOD Electronics is... Breaking the Sound Barrier (Musician, December 1983)
  Introducing the first 7 Performer 500A series pedals: 525-A Compressor Limiter, 545-A Wah Filter, 555-A Distortion, 565-A Stereo Chorus, 575-A Flanger, 585-A Delay, and 595-A Phasor.
  
  
• The Effect Specialists (Creem Close-Up: The American Band, April 1984)
  Featuring three pedals from the Performer "A" series, including the 575-A Flanger, 565-A Stereo Chorus, and 585-A Delay.
  
  
• DigiTech (Musician, July 1985)
  Introducing "a new series of products that represent the finest in state of the art digital technology", including the PDS 1000 Digital Delay
  The PDS 1000 shown has black knobs, while as far as we can tell, the first ones made had black knobs with light gray tops
  
  
• DigiTech Shapes Your Sound (Guitar Player, Septermber 1985)
  With the PDS 1000 Digital Delay
  The ad also notes that the PDS 2000 2-second digital delay is available
  
  
• Explode Your Talent (Guitar Player, December 1985)
  with the DOD 944 Chain Reaction
  The 944 appeared to be a hardwired collection of rackmounted FX pedals controlled by a 6-button footswitch, as opposed to a true floor processor
  
  
• Start at the Top (Guitar Player, June 1986)
  DigiTech's PDS 1550 and 1700 series
  
  
• Clean up your act. (Guitar Player, November 1986)
  Advertising the DigiTech PDS 20/20 and PDS 1550
  Ironically, the FX56 American Metal (which was arguably DOD's "flagship" pedal the previous year) is depicted as one of the "replaceable" pedals in this ad
  
  
• Buy one. Get one free. (Guitar Player, November 1986)
  The DigTech PDS 1700 Digital Stereo Chorus/Flanger
  
  
• For the first time ever, DigiTech does it again. (Musician, July 1987)
  Introducing the PDS-8000 Echo Plus
  
  
• Pedalverb. The next step in digital reverb. (Guitar Player, August 1987)
  Introducing the DigiTech PDS 3000
  
  
• It takes a winning team to build a winning pedal. (Guitar Player, November 1987)
  Celebrating the DigiTech PDS 1002's Music and Sound Award
  
  
• There's only one thing more explosive than the PDS 1550. (Musician, July 1989)
  
  
• WHAMMY! (Guitar Player, September 1989)
  Introducing the new DigiTech Whammy Pedal
  
  
• Two at a time. For the first time. (Guitar Player, October 1989)
  Introducing the first dual-function pedals, with the PDS 2730 Hot Box, PDS 2715 Rock Box, PDS 2700 Double Play, and PDS 1650 Programmable Distortion
  
  
• "THE TALKER" (Guitar World, May 1998)
  Introducing a new and revolutionary effect from DigiTech.
  
  
• "THE TALKER TEASER" (1998)
  Shows a blurry picture of the DigiTech Talker.
  
  
• It's back. (Guitar World, May 2000)
  The re-issue Whammy pedal from DigiTech.

NEW DOD/DigiTech-related advertisements (added in 2026):

• Damn Yankees Rock With DigiTech (1990)
  Whammy pedal and other rack processors they are using on tour.
  
  
• Total Expressive Control (1997)
  Introducing the DOD TEC8 (Total Expressive Control 8).
  
  
• New VGS50 Expression Pedal (1999)
  Introducing the DOD VGS50 Expression Pedal.
  
  
• Tec Invasion (1997)
  Introducing the TEC4X.
  
  
• Take Control (1997)
  Introducing the DOD VoFX (Vocal FX Processor)
  
  
• AXEcellent Effects (1993)
  Introducing the TR 3 Series: TR 3B, TR 3M, and TR 3R.
  
  
• Accept Your Inner Growth - Let Your Monster Out To Play (1997)
  Introducing the DOD FX7.
  
  
• It's No Mirage (1997)
  Introducing the DOD Tec4 (or TEC-4)
  
  
• Rich Tones (1998)
  Introducing the DigiTech RP7.
  
  
• It's Blue (1996)
  Introducing the DigiTech RP6.
  
  
• The DigiTech RP10 Will Floor You (1996)
  Introducing the DigiTech RP10.
  
  
• Give Your Tone The Whammy (2004)
  Introducing the DigiTech Whammy (Buy a Whammy, get an FX-series pedal free)
  
  
• Seven Most Irreverent Tones (2006)
  Introducing the DigiTech Black-13 Scott Ian (Anthrax) Signature Series Pedal.
  
  
• Seven Tones That Changed The World Forever (2005)
  Introducing the DigiTech Jimmy Hendrix Signature Pedal.
  
  
• Red Special (2005)
  Introducing the DigiTech Brian May (Queen) Red Special Signature Series Pedal.
  
  
• The Weapon (2004)
  Introducing the DigiTech Dan Donegan (Disturbed) Signature Series Pedal.
  
  
• Crossroads (2004)
  Introducing the DigiTech Eric Clapton Signature Series Pedal.
  
  
• Lyra (2008)
  Introducing the Llexi Leon Lyra Signature pedal. (Only 1000 Lyra pedals were made)
  
  
• Tones of Gold (1997)
  Introducing the DigiTech RP20.
  
  
• Join The X-Series Men (Christmas Promotion 2005)
  Buy any X-series pedal, get a free gig pack for Christmas.
  
  
• Nice, Naughty, or Nasty? (2006)
  Ad featuring all 5 pedals of the DigiTech D-Series.
  
  
• X-Series. Single-effect pedals that scream Xtra-everything. (2002)
  Ad featuring all 10 pedals of the X-Series.

NEW DOD/DigiTech-related advertisements (added July 6, 2026)

• Join the X-Series men (2nd Christmas Promotion 2005)
  Various guitarists promoting the X-series line.


• X-Series. With the tone top artists rely on. (2005)
  Various guitarists promoting the X-series line.


• The New Warm, Sweet, Smooth. (Guitar World January 1997)
  Introducing the Digitech 2112 Rack Mounted Studio Guitar System.


• Shine, Shimmer, Pherb, Supernova. (Premier Guitar Magazine September 2012)
  Introducing the Digitech HardWire Supernatural pedal. Available Exclusively at ProGuitaShop.com


• How To Tune A One String Guitar. (Premier Guitar Magazine September 2012)
  Introducing the DigiTech HardWire HT-6 Polychromatic Six String Tuner (Poking fun at the Boss TU-3)


• iStomp, the pedal that changes: everything (Premier Guitar Magazine September 2012)
  Introducing the DigiTech iStomp pedals. Load, Disconnect, and Play.


• Do it on the floor for less. (Guitar World March 1995)
  Introducing the DigiTech RP5.


• Why not listen to one at home? (Guitar World March 1995)
  Introducing the DigiTech Whammy II. (Offer for a free CD demo sent right to your front door)


• The legend gets better over time. (Premier Guitar Magazine September 2012)
  Introducing the all new DigiTech Whammy.


• Distortion Defined: Exceptional TONE. (Guitar One October 2004)
  Introducing the all new DigiTech D-Series. Five new pedals that cover the spectrum.


• Discover why X-Series pedals are so popular. (Guitar One October 2004)
  DigiTech X-Series ad offering a $20 rebate.


• Tone so good it's guaranteed. (Guitar One February 2006)
  Introducing the DigiTech GNX3000. Ad offering a 30 day tone guarantee.


• Just exactly what is a Guitar Workstation? (Guitar One October 2003)
  Introducing the DigiTech GNX4 Guitar Workstation.


NEW DOD/DigiTech-related advertisements (added July 13, 2026)


• Strum. Step. Harmonize. (2008)
  Introducing the DigiTech HarmonyMan Intelligent Pitch Shifter.


• Do You Dream In Color? (1995)
  Introducing the DigiTech GSP-2101 Limited Edition Studio Tube Preamp/Processor.


• Are You EXperienced? (1998)
  Introducing the DigiTech XP Series.


• More Loop For Less Loot (2014)
  Introducing the DigiTech JamMan Solo XT Stereo Looper/Phrase Sampler.


• Attention Tone Monsters! (2006)
  UK version of the Digitech Artist Series Scott Ian Black 13 ad.


• Hot Rod Your Tone (2007)
  Introducing the DigiTech RP70 and RP90 Guitar Modeling Processors.


• Stompbox Simplicity (2008)
  Introducing the DigiTech RP500 Integrated Effects Switching System.


• 0 - 60 in 24 Bits (2001)
  Introducing the DigiTech RP100.


• 4 digital effects at the same time for $369 (1989)
  Introducing the DigiTech MSP-4 Multi-Effects Signal Processor


• A human voice harmony processor that actually sounds human (1991)
  Introducing the DigiTech Vocalist VHM5


• Finally, MIDI programmable equalizers that make sense. (1991)
  Introducing the DigiTech MEQ-7 Quad Channel, the MEQ-14 Dual, and the MEQ-28 Mono Programmable Equalizers


• The New GSP-21 Legend From DigiTech (1992)
  Introducing the DigiTech GSP-21 Legend Guitar Signal Processor


• One Million Guitarists Have Chosen RP Series (2006)
  Featuring the DigiTech RP200 Modeling Processor


• Multiply Your Favorite Voice (2007)
  Introducing the DigiTech Vocalist Live 4


• Multiply Your Favorite Voice (2008)
  Introducing the Digitech Vocalist Live Pro


• New RP Rock The Planet (2007)
  2 Page Ad Featuring the DigiTech RP150, RP250, and RP350 Multi-Effects Processors


• 21 guitar effects. Ten at a time. No hands. (1990)
  Featuring the Digitech GSP-21 Guitar Signal Processor


• Brawn of a Switching System. Brains of a Multi-Effects Processor (2008)
  Introducing the Digitech RP1000 Integrated Effects Switching System


• DigiTech RP Series Review (2007)
  (2 of 3) page review from Guitar One magazine on the Digitech RP Series - Still looking for page 3


• OK, so we were wrong (1988)
  2 page ad introducing the Digitech DSP-128 Plus, the IPS-33 Smart Shift, and the GSP-5.


• Playing To Rave Reviews (1988)
  The Digitech DSP-128 is playing to rave reviews.


• Plug your guitar in to the power of MIDI. (1986)
  Introducing the Digitech Pitchrider 7000 Mark II guitar to MIDI interface.


• Preserve Your Tone (2008)
  Introducing the DigiTech GSP1101 Guitar Preamp/Processor.


• Raw Power For Real Players (2007)
  Featuring the Digitech RP150, RP250, & RP350 Multi-Effects Guitar Processors


• Are you serious about your music? (1997)
  Introducing the Digitech 2112 Studio Guitar System


• Simplicity of a Pedalboard. Flexibility of Multi-Effects (2011)
  Introducing the Digitech iPB-10 Programmable Pedalboard


• Studio Quality Sound. Proven Reliability. (1990)
  Introducing the DigiTech RDS1000 Time Machine and featuring the DSP128 Plus, and the GSP 5


• The #1 product for 1988 just got better. (1988)
  Introducing the DigiTech DSP 128 Plus


• The biggest thing to happen to the guitar since electricity. (1989)
  Introducing the DigiTech GSP-5 Guitar Processor/Preamp


• The Power To Create (2006)
  Featuring Digitech GNX1000 Guitar Workstation Artist Endorsements


• The Power To Create (2006)
  Featuring the DigiTech JamMan Looper/Phrase Sampler


• There's almost nothing I'd rather be doing than playing my Digitech Bass Harmony Machine. (1990)
  Featuring Bassist Will Lee endorsing the DigiTech Bass Harmony Machine

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